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Titlebook: Global University Rankings and the Mediatization of Higher Education; Michelle Stack Book 2016 The Editor(s) (if applicable) and The Autho

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發(fā)表于 2025-3-21 17:13:49 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Global University Rankings and the Mediatization of Higher Education
編輯Michelle Stack
視頻videohttp://file.papertrans.cn/387/386652/386652.mp4
概述Includes supplementary material:
叢書名稱Palgrave Studies in Global Higher Education
圖書封面Titlebook: Global University Rankings and the Mediatization of Higher Education;  Michelle Stack Book 2016 The Editor(s) (if applicable) and The Autho
描述.Higher Education Institutions simultaneously critique and participate in national and international rankings of universities. However, this creates a difficult situation since if universities do participate in rankings they acquiesce to a system based in media logics that has little to do with academic norms of research. If they do not participate in the rankings they risk losing public funding, students and donors in an increasingly competitive and globalized environment. This book delves into the influence of journalists, business tycoons and multinational corporations in defining what world class is and how it will be measured. Rankings provide us with a rich study for understanding how universities define, deploy and manage their assets and liabilities in a mediatized globalized economy. .
出版日期Book 2016
關(guān)鍵詞Media; mediatization; educational policy; league tables; university ranking; university rankings; Times Hi
版次1
doihttps://doi.org/10.1057/9781137475954
isbn_ebook978-1-137-47595-4Series ISSN 2662-4214 Series E-ISSN 2662-4222
issn_series 2662-4214
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 21:40:52 | 只看該作者
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地板
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Dritte Welt und internationale Sicherheitet exact figures for how much Canadian universities spend on marketing, branding, public affairs, and specific efforts to improve reputation rankings. Budget lines for student services, for example, can also include money for marketing as part of student recruitment.
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發(fā)表于 2025-3-23 00:24:51 | 只看該作者
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發(fā)表于 2025-3-23 02:28:49 | 只看該作者
Mediatization and University Websites,takeholders think of our brand? Do visitors to the site search for “ranking” or “financial aid” or “media experts”? How can we change our site to increase traffic? Oh, and in the excitement of colorful lines showing increasing or decreasing traffic, I almost forgot to ask “How does traffic connect to our reason for existing?”
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發(fā)表于 2025-3-23 07:35:50 | 只看該作者
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