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Titlebook: Global Perspectives in Marketing for the 21st Century; Proceedings of the 1 Ajay K. Manrai,H. Lee Meadow Conference proceedings 2015 Academ

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發(fā)表于 2025-3-21 17:10:19 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Global Perspectives in Marketing for the 21st Century
副標(biāo)題Proceedings of the 1
編輯Ajay K. Manrai,H. Lee Meadow
視頻videohttp://file.papertrans.cn/387/386453/386453.mp4
概述Includes the full proceedings of the 1999 World Marketing Congress.Offers quality research and insights in the field of marketing from a global perspective.Includes contributions related to marketing
叢書名稱Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Global Perspectives in Marketing for the 21st Century; Proceedings of the 1 Ajay K. Manrai,H. Lee Meadow Conference proceedings 2015 Academ
描述.This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme .Global Perspectives in Marketing for the 21st Century.. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subj
出版日期Conference proceedings 2015
關(guān)鍵詞Academy of Marketing Science; Customer Behavior; Developments in Marketing Science; Marketing Research;
版次1
doihttps://doi.org/10.1007/978-3-319-17356-6
isbn_softcover978-3-319-38697-3
isbn_ebook978-3-319-17356-6Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightAcademy of Marketing Science 2015
The information of publication is updating

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發(fā)表于 2025-3-21 21:10:21 | 只看該作者
Ajay K. Manrai,H. Lee MeadowIncludes the full proceedings of the 1999 World Marketing Congress.Offers quality research and insights in the field of marketing from a global perspective.Includes contributions related to marketing
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發(fā)表于 2025-3-22 03:22:18 | 只看該作者
978-3-319-38697-3Academy of Marketing Science 2015
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https://doi.org/10.1007/978-1-4612-1662-9Our model suggests that consumers choose among alternative distribution channels on the basis of the relative opportunity costs of time, costs of the goods, pleasure derived from shopping, perceived value of the goods, and relative risk of each channel.
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發(fā)表于 2025-3-22 17:47:48 | 只看該作者
First-order Differential Equations, into the input variables that had the most impact on performance, and the conjunctions of factors that impact performance. For illustrative purposes the analysis is performed on the hospitality sector, using data collected from 100 hotel units located in the UK.
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發(fā)表于 2025-3-22 22:02:56 | 只看該作者
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發(fā)表于 2025-3-23 05:08:27 | 只看該作者
Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research Program,e marketing channel, while much research on the subject tends to deal with the idea of “generalized disintermediation.” Three propositions are put forward; one of them concerns the nature of this logistical intermediation, and the other two relate to the sen/ice providers who exercise operational responsibilities.
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發(fā)表于 2025-3-23 07:34:15 | 只看該作者
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