Titlebook: Global Management; Ralph Berndt Book 1996 Springer-Verlag Berlin Heidelberg 1996 Globalisierung.Internationalisierung.Internationalisierun

critique

Internationale Wettbewerbsf?higkeit und Direktinvestitionenages of national locations by direct investments abroad. But the question is whether direct investments are the appropriate strategies in the long run. There are three important issues in connection with international competitiveness. First, intelligent new products have to be developed for the worl

突襲

蒙太奇

Herausforderung Osteuropa — Markteintritts- und Marktbearbeitungsstrategienon. This paper focuses on market entry strategies as well as on marketing strategies in Eastern Europe. It deals with the different entry strategies such as export, licensing and foreign direct investment (FDI) under the condition of dynamic changes in the marketing environment; the specific problem

故意

occult

A Comparative Analysis of British and French Administrative Practiceschiedliche Kulturen, differierende soziale Umfelder) vorliegen. In die Untersuchung einbezogen wurden 39 Akquisitionen franz?sischer Unternehmen durch britische Unternehmen und 44 Akquisitionen britischer Firmen durch franz?sische Firmen. Als Kriterien herangezogen wurden.Trotz der geographischen N?

死亡率

Internationale Preispolitik — Charakterisierung, Einflu?faktoren und Probleme von Preisentscheidungeariables that affect international pricing decisions. Furthermore, in many cases the phenomenon of overlapping markets exist. As a result simple decision rules are often inadequate..Despite the importance of international pricing, very little research has been conducted that might give managers norm