Titlebook: Global Luxury Trends; Innovative Strategie Jonas Hoffmann (Associate Professor of Marketing), Book 2013 Palgrave Macmillan, a division of M

Hayes

書目名稱Global Luxury Trends影響因子(影響力)




書目名稱Global Luxury Trends影響因子(影響力)學(xué)科排名




書目名稱Global Luxury Trends網(wǎng)絡(luò)公開度




書目名稱Global Luxury Trends網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Global Luxury Trends被引頻次




書目名稱Global Luxury Trends被引頻次學(xué)科排名




書目名稱Global Luxury Trends年度引用




書目名稱Global Luxury Trends年度引用學(xué)科排名




書目名稱Global Luxury Trends讀者反饋




書目名稱Global Luxury Trends讀者反饋學(xué)科排名

主動(dòng)

Multi-technology Platforms (MTPs)Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

樹木心

https://doi.org/10.1007/978-3-531-90723-9This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

NOTCH

,Luxo Brasil And Osklen’S New Luxury,This chapter aims to take a tour around Brazil’s flourishing luxurymarket. It starts by presenting an overview of the market before delving into the emblematic case of Osklen’s new luxury.

intuition

Perspectives On Luxury Operations In China,Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

fringe

Why Buy Luxury? Insights From Consumer Research,This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.

fringe

ales in a growing market with profits in double digits. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity, agility and continuous adaptation.

枯萎將要

新娘

Integrative Proze?kostenrechnungzones, the link between Europe and Asia and theunique behavior there which makes the country so unusual. This country has such an influence, both politically and economically, on its neighbors (including those of the former communist bloc) that there is a need to understand it better before considering its relationship with the world of luxury.

STRIA