Titlebook: Global Business Strategy; Multinational Corpor Kazuyuki Motohashi Textbook‘‘‘‘‘‘‘‘ 2015 The Editor(s) (if applicable) and The Author(s) 201

GEST

Changes in the Global Economic Environmentpromising overseas markets for Japanese companies, but how will the rankings of these advanced markets change in the future? In this section, we consider the changes in the global economic environment by focusing on the changes in the GDP of countries around the world.

輕信

New Business Model as Response to Competition from Emerging Economiesdeveloped countries, and establishing competitive local companies that adopt modern management techniques used in developed countries. Therefore, in addition to providing opportunities for Japanese companies, the growth of developing countries indicates the threat of new competitors in international markets.

反感

我不死扛

Marketing Theory in Global Business Contextlanning levels, accordingly design products and services that maximize value to the target customers, and create channels to get these products and services to the consumers. These activities comprise marketing activities.