Titlebook: Generation Z Marketing and Management in Tourism and Hospitality; The Future of the In Nikolaos Stylos,Roya Rahimi,Sarah Williams Book 2021

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Generation Z Marketing and Management in Tourism and HospitalityThe Future of the In

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Generation Z Marketing and Management in Tourism and Hospitality978-3-030-70695-1

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ll inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.?..978-3-030-70697-5978-3-030-70695-1

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Internationales Beteiligungscontrollingjoy being engaged in physical activities and having fun. Thus, tourism providers could include such activities when targeting family vacations, whereas unique cultural and sports events could also be attractive for Gen Zers who travel independently.

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New Sheriff in Town? Discovering Generation Z as Touristsjoy being engaged in physical activities and having fun. Thus, tourism providers could include such activities when targeting family vacations, whereas unique cultural and sports events could also be attractive for Gen Zers who travel independently.

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Generation Z and Their Perceptions of Well-Being in Tourisms of well-being: physical, mental/health, social, technological/digital, and environmental. Throughout the chapter, examples and implications are provided for hospitality and tourism practitioners who are navigating the complexities of an emerging cohort of tourists.

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sector of our times.Discusses the dynamism of this generati.Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, st

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https://doi.org/10.1007/978-3-663-00229-1s of well-being: physical, mental/health, social, technological/digital, and environmental. Throughout the chapter, examples and implications are provided for hospitality and tourism practitioners who are navigating the complexities of an emerging cohort of tourists.

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,Klassische Ans?tze des Kostenmanagements, ways Gen Z members are acting as social influencers. The study also casts light on the value systems and leadership styles of Generation Z. Recent examples and paragons of Gen Z have also been discussed to provide insights to organisations on ways to manage their workforce.

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