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Titlebook: Gender and Political Marketing in the United States and the 2016 Presidential Election; An Analysis of Why S Minita Sanghvi Book 2019 The E

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書目名稱Gender and Political Marketing in the United States and the 2016 Presidential Election
副標(biāo)題An Analysis of Why S
編輯Minita Sanghvi
視頻videohttp://file.papertrans.cn/382/381641/381641.mp4
概述Analyzes the loss of Hillary Clinton using a political marketing and gender perspective.Employs the lived experience of female politicians (from national to local, from legislative to executive) to sh
叢書名稱Gender and Politics
圖書封面Titlebook: Gender and Political Marketing in the United States and the 2016 Presidential Election; An Analysis of Why S Minita Sanghvi Book 2019 The E
描述This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia.?.
出版日期Book 2019
關(guān)鍵詞business; management; marketing; USA; US Election; women politicians; gender and political campaigns; us po
版次1
doihttps://doi.org/10.1007/978-1-137-60171-1
isbn_softcover978-3-030-13071-8
isbn_ebook978-1-137-60171-1Series ISSN 2662-5814 Series E-ISSN 2662-5822
issn_series 2662-5814
copyrightThe Editor(s) (if applicable) and The Author(s) 2019
The information of publication is updating

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Building Optoelectronic Competence in Firms,heoretical understanding of intersectionality and its roots, as well as modern-day scholarship in marketing. Subsequently, an extended case analysis of Shirley Chisholm’s 1972 presidential bid helps provide an understanding of intersectionality in political marketing. Finally, the chapter focuses on
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Practical Example: Face Recognition, research presented in previous chapters and completes the analysis provided. It also provides information on current organizations and initiatives that are helping support female and/or minority politicians. Moreover, the chapter provides a set of practical tips for female politicians that the auth
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Gender in Political Marketing in the United States,ons for the research study. Furthermore, it provides a comprehensive review of the research approach and the methods employed for collecting and analyzing the data. Lastly, it presents a historical overview starting from women’s suffrage movement, showcasing the origins of gender in political marketing.
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