| 書(shū)目名稱(chēng) | Frontiers in Product Innovation Strategy |
| 副標(biāo)題 | Predicting Market Ou |
| 編輯 | Diana Derval |
| 視頻video | http://file.papertrans.cn/350/349210/349210.mp4 |
| 概述 | Bundled with an online self-paced video course.Provides access to the online course with details inside the book.Course preview: |
| 叢書(shū)名稱(chēng) | Business Guides on the Go |
| 圖書(shū)封面 |  |
| 描述 | .The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet..Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.. |
| 出版日期 | Book 2023 |
| 關(guān)鍵詞 | Product innovation; Sustainable strategy; Behavioral science; Innovation strategy; Growth strategy; Onlin |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-25823-7 |
| isbn_ebook | 978-3-031-25823-7Series ISSN 2731-4758 Series E-ISSN 2731-4766 |
| issn_series | 2731-4758 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機(jī)版|小黑屋|
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