| 書目名稱 | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace | | 副標(biāo)題 | Proceedings of the 2 | | 編輯 | Felipe Pantoja,Shuang Wu | | 視頻video | http://file.papertrans.cn/349/348793/348793.mp4 | | 概述 | Offers cutting-edge research and insights on marketing theory and practice presented at the 44th AMS Annual Conference.Explores the uncertainties in the global marketplace resulting from emerging tech | | 叢書名稱 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | | 圖書封面 |  | | 描述 | .The?focus of?the?volume is on?dealing with?uncertainties and challenges within the?global marketplace brought by?digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the?sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at?the?2020 Academy of?Marketing Science (AMS) Virtual Annual Conference, the?enclosed contributions assess the?impact of?these radical and disruptive innovations on?long-standing incumbents and traditional industries, as well as consumer experiences.. Founded in?1971, the?Academy of?Marketing Science is an international organization dedicated to?promoting timely explorations of?phenomena related to?the?science of?marketing in theory, research, and practice. Among its services to?members and the?community at?large, the?Academy offers conferences, congresses, and symposia that attract delegates from?around the?world. Presentations from?these events are published in this Proceedings series, which offers a comprehensive archive of?volumes reflecting the? | | 出版日期 | Conference proceedings 2022 | | 關(guān)鍵詞 | Academy of Marketing Science; AMS Annual Conference; Developments in Marketing Science; Proceedings of | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-89883-0 | | isbn_softcover | 978-3-030-89885-4 | | isbn_ebook | 978-3-030-89883-0Series ISSN 2363-6165 Series E-ISSN 2363-6173 | | issn_series | 2363-6165 | | copyright | Academy of Marketing Science 2022 |
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