| 書目名稱 | From Imagination to Innovation | | 副標(biāo)題 | New Product Developm | | 編輯 | A. Coskun Samli | | 視頻video | http://file.papertrans.cn/349/348729/348729.mp4 | | 概述 | Defines “innovation with a social conscience” – investments in new products and services that improve quality of life.Integrates insights from economics, management, policy, and psychology to demonstr | | 圖書封面 |  | | 描述 | .It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits.? As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many—rather than the few—is more pronounced than ever..In this book, A. Coskun Samli explores this imperative of an “innovation culture” and how it can be encouraged at all levels, from the individual to the nation or region.? He argues that without a global innovation culture, committed to generating socially valuable products, we are likely to face a deteriorating quality of life, as wealth is concentrated at the top.? Integrating insights from management, economics, policy, and psychology, Samli demonstrates how creativity can be channeled into innovation and innovation can be channeled, in turn, toward economic development.? He discusses how national policies can be oriented toward encouraging such soc | | 出版日期 | Book 2011 | | 關(guān)鍵詞 | Creativity; Economic Development; Innovation; New Product Development; Research and Development | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4614-0854-3 | | isbn_softcover | 978-1-4899-8965-9 | | isbn_ebook | 978-1-4614-0854-3 | | copyright | Springer Science+Business Media, LLC 2011 |
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