| 書目名稱 | From Art to Marketing | | 副標題 | The Relevance of Aut | | 編輯 | Marta Massi | | 視頻video | http://file.papertrans.cn/349/348510/348510.mp4 | | 概述 | Explores consumer experiences and culture in relation to perceived authenticity.Provides a comprehensive review of current literature from an interdisciplinary range of fields.Focuses on the importanc | | 圖書封面 |  | | 描述 | .Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, .From Arts to Marketing. is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally..?.?. .?. | | 出版日期 | Book 2023 | | 關(guān)鍵詞 | Consumer culture; Branding; critical; philosophy; sociology; luxury; consumer behaviour; customer engagemen | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-17008-0 | | isbn_ebook | 978-3-030-17008-0 | | copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 |
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