| 書目名稱 | Food, People and Society | | 副標(biāo)題 | A European Perspecti | | 編輯 | Lynn J. Frewer (Consumer Science Section),Einar Ri | | 視頻video | http://file.papertrans.cn/346/345163/345163.mp4 | | 概述 | The volume delivers a unique insight into predicting European consumers‘ decision making and food consumption.Includes supplementary material: | | 圖書封面 |  | | 描述 | Food consumption is vital to human survival. Nevertheless, the exact determi- nants of food perception, liking and food choice are still not fully understood. Food, People and Society tries to fill some of the gaps in our knowledge by stud- ying these processes from multiple perspectives, each with their own emphasis. Some approaches focus mainly on the characteristics of food products eaten, some focus on the person who eats a particular food, whereas other approaches emphasize the psychological, economic or social context in which food con- sumption takes place. By bringing together these different approaches in one book, we open the opportunity to integrate different perspectives and to facili- tate comprehension of the complex processes that drive food choice behaviour. Food, People and Society is written for a wide audience, including students and academics interested in food perception and consumption, policy makers, health educators and nutritionists, food manufacturers and food marketers. | | 出版日期 | Book 2001 | | 關(guān)鍵詞 | Advertising; Corporate Identity; Image; Internet; Lebensmittel; Market research; Nation; Public Relations; S | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-662-04601-2 | | isbn_softcover | 978-3-642-07477-6 | | isbn_ebook | 978-3-662-04601-2 | | copyright | Springer-Verlag Berlin Heidelberg 2001 |
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