| 書目名稱 | Flexibility in Buyer-Seller Relationships | | 副標(biāo)題 | A Transaction Cost E | | 編輯 | Ellen Roemer | | 視頻video | http://file.papertrans.cn/345/344175/344175.mp4 | | 叢書名稱 | Business-to-Business-Marketing | | 圖書封面 |  | | 描述 | Foreword Long-term buyer-seller relationships are a real and important phenomenon in business-to- business markets. Since the consequences for the parties to a relationship heavily depend on the management of these relationships, research becomes increasingly intensive to explain the real phenomenon of buyer-seller relationships. On the one hand, the objective is to determine when relationships are a reasonable form of coordination in markets. On the other hand, the management of the relationship itself is in the focus of the analysis. Transaction Cost Economics (TCE) has been proven a fruitful theoretical approach explaining both research objectives. TCE provides not only insights in which situations relationships are economically reasonable but also which activities are appropriate to protect ex post benefits on both sides of the relationship from an ex ante perspective. In relation to the second research objective of the buyer-seller relationship manage- ment, safeguarding mechanisms - protection against opportunistic behavior - were in the center of the analysis in the business-to-business relationship literature. In contrast, the flexibility to react to changing environmental | | 出版日期 | Book 2004 | | 關(guān)鍵詞 | Beziehungen; Business-to-Business; Flexibilt?t; Neue Institutionen?konomie; Realoptionen; Transaktionskos | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-322-81833-1 | | isbn_softcover | 978-3-8244-8195-8 | | isbn_ebook | 978-3-322-81833-1 | | copyright | Deutscher Universit?ts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004 |
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