| 書目名稱 | Firms in the Fashion Industry | | 副標(biāo)題 | Sustainability, Luxu | | 編輯 | Laura Rienda,Lorena Ruiz-Fernández,Irene García-Me | | 視頻video | http://file.papertrans.cn/344/343793/343793.mp4 | | 概述 | Captures some of the most current topics and trends in the fashion industry.Provides a theoretical and empirical analysis of the behavior of firms in this fast-moving industry.Covers hot topics such a | | 圖書封面 |  | | 描述 | .This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.. | | 出版日期 | Book 2021 | | 關(guān)鍵詞 | Fashion business; branding; retail; consumer behaviour; luxury; Spanish fashion; British fashion | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-76255-1 | | isbn_softcover | 978-3-030-76257-5 | | isbn_ebook | 978-3-030-76255-1 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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