| 書目名稱 | Firm Competitive Advantage Through Relationship Management | | 副標題 | A Theory for Success | | 編輯 | Bartosz Deszczyński | | 視頻video | http://file.papertrans.cn/344/343780/343780.mp4 | | 概述 | Develops a theory on relationship management based upon sound academic research.Draws on real life examples to examine why some companies are more successful at relationship management than others.Hig | | 圖書封面 |  | | 描述 | .Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others .claim. to be relationship-orientated but in fact prefer transactional short-term gain.?.This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies.?.This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.. | | 出版日期 | Book‘‘‘‘‘‘‘‘ 2021 | | 關鍵詞 | relationship management; business ethics; corporate social responsibility; strategy; leadership; Resource | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-67338-3 | | isbn_ebook | 978-3-030-67338-3 | | copyright | The Editor(s) (if applicable) and The Author(s) 2021 |
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