Titlebook: Film, Television and the Psychology of the Social Dream; Robert W. Rieber,Robert J. Kelly Book 2014 Springer Science+Business Media New Yo

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Foundations: Conceptual Background, relevant for the individual studies, is described separately in the respective chapters. This chapter focuses on understanding persuasive technology (PT), how it is defined, what its characteristics are and how behavioral change occurs from the perspective of research on PT.

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