| 書目名稱 | Fast Politics | | 副標(biāo)題 | Propaganda in the Ag | | 編輯 | Laura Pérez Rastrilla,Pablo Sapag M.,Armando Recio | | 視頻video | http://file.papertrans.cn/342/341285/341285.mp4 | | 概述 | Examines an under-studied area of social media experiencing accelerated growth.Analyses political content in Tik Tok, used by an increasing number of politicians, parties, and institutions.Examines th | | 叢書名稱 | The Language of Politics | | 圖書封面 |  | | 描述 | .The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features.?..In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages...Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationsh | | 出版日期 | Book 2023 | | 關(guān)鍵詞 | TikTok; Social Media; Political Language in Social Media; Election Campaigning; Mobilization on Social | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-99-5110-9 | | isbn_softcover | 978-981-99-5112-3 | | isbn_ebook | 978-981-99-5110-9Series ISSN 2731-7617 Series E-ISSN 2731-7625 | | issn_series | 2731-7617 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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