| 書目名稱 | Fashion & Music | | 編輯 | Jochen Str?hle | | 視頻video | http://file.papertrans.cn/342/341232/341232.mp4 | | 概述 | The first book to focus on fashion & music from an academic perspective.Articles include an overview of various links between fashion & music in fashion retail.Real-world case studies are used to demo | | 叢書名稱 | Springer Series in Fashion Business | | 圖書封面 |  | | 描述 | .This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers.?.In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and cover.s in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, | | 出版日期 | Book 2018 | | 關(guān)鍵詞 | Fashion in the music business; Music in the fashion business; Influence of music on fashion trends; hyp | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-10-5637-6 | | isbn_softcover | 978-981-13-5450-2 | | isbn_ebook | 978-981-10-5637-6Series ISSN 2366-8776 Series E-ISSN 2366-8784 | | issn_series | 2366-8776 | | copyright | Springer Nature Singapore Pte Ltd. 2018 |
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