Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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Development of Omnichannel in India: Retail Landscape, Drivers and Challenges,with many potential customers, and a growing middle class that implies business opportunities, there also major challenges, such as access and quality of the transport infrastructure and logistics networks, as well as access to the rural population.

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Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online,ng to measure the effectiveness of print versus online store flyers. Findings indicate that 80% of customers respond equally to print versus online, while 20% of the customers display a higher response to print.

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Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Bchannels. Scholars have studied omnichannel consumption extensively, but there is a need for research on the sources of competitiveness and the potential implementation barriers associated with omnichannel strategies. The purpose of this chapter is to broaden the applicability of omnichannel retaili

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