Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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The Importance of Substitution,to introduce the chapters included in this book. This book includes, in addition to the introduction, eleven chapters. Chapter coverage reflects the diversity of retailing, with papers from Europe, North America, and Asia. Different retail sectors and product groups are analysed, including fashion,

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Computational Imaging and Visiony 91 US retailers are investigated in a comparative analysis. The findings indicate that the creation of an omnichannel retailer and identifies several stages of cross-channel integration strategy. According to the proposed model, the integration starts from a silo mode, when online and traditional

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The Standard Model of Particle Physicsm physical stores to e-commerce, multi-channel, and omnichannel retailing. It highlights the steps that need to be contemplated by retailers moving towards building an omnichannel strategy. The challenges that e-commerce players face while operating in this retail landscape are examined. The charact

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https://doi.org/10.1007/978-1-4615-3648-2ceutical market in Central and Eastern Europe. Pharmaceutical industry is one of the most innovative and fastest growing sectors in Poland, worth an estimated 6 billion euros in 2014. The over-the-counter (OTC) medicines market is significant and is expected to develop as the most attractive segment

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https://doi.org/10.1007/978-981-287-715-4hannel evolution of the format in the near future, from an industry perspective. This chapter has two main objectives: firstly, to explore the current situation of the physical store format in terms of experience, integration with other channels, the role of technology, and consumer’ expectations; s