Titlebook: Exploring Business Language and Culture; Urszula Michalik,Pawe? Zakrajewski,Anna Stwora Book 2020 Springer Nature Switzerland AG 2020 Busi

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Millennials as Second Language Users. The Analysis of Communication Patterns Employed for L1 and L2 by Howe and Strauss (.) and by Chester (.) differentiates between various age generations—baby boomers, generation X, Millennials (generation Y), and Z generation, and each of them seems to constitute a unique group thinking, working, living, and communicating in its specific and age-appropriate way

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Managing Prosumption in University Education—A Case Study Approachon. In the first part of the paper, the phenomenon of prosumption is briefly discussed and its different dimensions are elaborated on. Then its role in postgraduate university education is presented. The empirical research is based on a case study of postgraduate studies in the area of key account m

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Generational Values and Generational Confrontations: Ethical Challenges in the Light of Contemporarye expectation that business activity should not be inimical to stakeholders’ interests, in particular the public and employees. Morally right behaviour, which should derive from individual values or regulations, is believed to contribute to good business relations with the environment. The emergence

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National Responsibility: The Missing Element of Business Ethicsra. It is built on the traditional shareholder and stakeholder models which are rather complementary than opposite, and is enhanced by Carroll’s notion of “good corporate citizenship”. The main concerns of the research, geographically based in the region of Central Europe (CEE), include the relation

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Ethics

Using Cultural Taxonomies to Understand Intercultural Relations in Businessxonomies. The cultural taxonomies provide us with the insights into how cultures are manifested, how they are associated with social groups, or how they influence people’s behavior and interaction. Our paper is a theoretical study aimed at exploring interconnections between culture and business and