Titlebook: e-Consumers in the Era of New Tourism; Erkan Sezgin Book 2016 Springer Science+Business Media Singapore 2016 3C: Crowdsourcing, Collaborat

殺蟲(chóng)劑

Mobile Communication and Applications in Tourism, develop mobile applications and new business processes that take advantage of mobile technologies. This chapter attempts to reveal the relationship between mobile communication and applications in tourism.

剛毅

Usage of E-Loyalty Programs in Hospitality Industry,o pay attention on the basic dimensions, such as customized quality, perceived value, satisfaction, trust, etc. These dimensions and the effectiveness of hotel examples are evaluated for the purposes of this study.

Omnipotent

New Toy of Marketing Communication in Tourism: Gamification, with the most recent innovations in game design. This chapter attempts to explore the use of gamification as a tool for marketing communication in tourism. We argue marketing communication efforts in tourism and give examples of this tool in tourism enterprises, after a clarification of what gamification is and is not.

Tinea-Capitis

動(dòng)物

An Introduction to Consumer Metamorphosis in the Digital Age,nto a new type of prosumers. Developments based on digital technologies continue to draw the borders of a new world with unique characteristics and dynamics. Briefly, consumer behaviour is influenced by the digital revolution, and it changed the classical understanding on production.

新陳代謝

燒烤

Book 2016lty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. .e-Consumers in the Era of New Tourism. serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Mercurial

labyrinth

Springer Science+Business Media Singapore 2016

有惡臭

e-Consumers in the Era of New Tourism978-981-10-0087-4Series ISSN 2364-5857 Series E-ISSN 2364-5865