Titlebook: Eye Tracking in Tourism; Mattia Rainoldi,Mario Jooss Book 2020 Springer Nature Switzerland AG 2020 Eye tracking in tourism.Visual behavior

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User Experience Improvement for Online Travel Agencies Through Eye-Tracking: The Onlineweg.de Case S needs of the target group will be modelled through personas and user tasks. Specific task setting is important for eye-tracking studies due to the fact that gaze behaviour depends essentially on users’ goals using the website. These user tasks are tested and analysed via eye-tracking in the digital

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