Titlebook: Extended Reality and Metaverse; Immersive Technology Timothy Jung,M. Claudia tom Dieck,Sandra Maria Cor Conference proceedings 2023 The Edi

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https://doi.org/10.1007/978-1-4842-5413-4, and from which communities all around the world depend on. At same time, Augmented and Virtual Reality applications are expected to grow significantly in the short-term, and impact many traditional markets. Considering that only a small portion of studies examine how the introduction of technologi

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AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectivesd Covid-19 worsens this situation. To improve the consumer shopping experience and increase sales revenue for fashion retailers, we need to reveal what category of AR solution is most useful for different fashion retail environments. We prove that the fashion retail market is ill-prepared to use AR

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