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Titlebook: Expert Systems for Scanner Data Environments; The Marketing Workbe John M. McCann,John P. Gallagher Book 1990 Springer Science+Business Med

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發(fā)表于 2025-3-21 17:44:31 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Expert Systems for Scanner Data Environments
副標題The Marketing Workbe
編輯John M. McCann,John P. Gallagher
視頻videohttp://file.papertrans.cn/320/319203/319203.mp4
叢書名稱International Series in Quantitative Marketing
圖書封面Titlebook: Expert Systems for Scanner Data Environments; The Marketing Workbe John M. McCann,John P. Gallagher Book 1990 Springer Science+Business Med
描述This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the
出版日期Book 1990
關鍵詞Promotion; expert system; knowledge-based systems; marketing
版次1
doihttps://doi.org/10.1007/978-94-011-3923-6
isbn_softcover978-94-010-5746-2
isbn_ebook978-94-011-3923-6Series ISSN 0923-6716 Series E-ISSN 2199-1057
issn_series 0923-6716
copyrightSpringer Science+Business Media New York 1990
The information of publication is updating

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Das ideale Sein des sozialen Verbandes,earn. There is a rich set of problems that are well-suited to this type of tool. Most of the systems described in this book have been developed with these relatively simple tools..Larger and more complex applications seem to require more sophisticated tools. Frame-based systems provide a growth path
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0923-6716 escribe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the 978-94-010-5746-2978-94-011-3923-6Series ISSN 0923-6716 Series E-ISSN 2199-1057
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發(fā)表于 2025-3-22 10:01:43 | 只看該作者
https://doi.org/10.1007/978-3-663-07248-5goods marketing. The older store audit and warehouse withdrawal data is being replaced by new scanner data and data associated with the scanner data. The resulting integrated, single-source databases promise to change the way consumer goods firms do business.
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發(fā)表于 2025-3-22 18:03:18 | 只看該作者
Kategorien der Schmerzdarstellung,review focused on the identification and analysis of the marketing events that affected the brand. Even with a system like the one in the last chapter, this type of review becomes a costly endeavor because of the number of promotions implemented in any one year.
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發(fā)表于 2025-3-23 00:09:13 | 只看該作者
Grundpraktikum der organischen Chemiend M.1 from Teknowledge. More powerful hybrid knowledge system development tools have recently become available for use in the business computing mainstream, and DEALMAKER has been implemented in this class of tool.
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發(fā)表于 2025-3-23 09:27:51 | 只看該作者
The Coupled Systemnowledge System. This chapter is intended for the technical reader interested in the implementation of the coupled system. Whereas chapter 6 discussed what the system does, this chapter focuses on how it does it.
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