找回密碼
 To register

QQ登錄

只需一步,快速開始

掃一掃,訪問微社區(qū)

打印 上一主題 下一主題

Titlebook: Experience-Based Communication; Jens Ornbo,Claus Sneppen,Peter Franklin Würtz Book 2008 Springer-Verlag Berlin Heidelberg 2008 Architectur

[復制鏈接]
查看: 52603|回復: 46
樓主
發(fā)表于 2025-3-21 16:13:32 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Experience-Based Communication
編輯Jens Ornbo,Claus Sneppen,Peter Franklin Würtz
視頻videohttp://file.papertrans.cn/319/318746/318746.mp4
概述Must-read for managers and organizations on powerful communication and marketing.International case studies show how to give corporate values and messages substance.Helps architecting corporate commun
圖書封面Titlebook: Experience-Based Communication;  Jens Ornbo,Claus Sneppen,Peter Franklin Würtz Book 2008 Springer-Verlag Berlin Heidelberg 2008 Architectur
描述.Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers. ..This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors. ..If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book...".Experience-based Communication. .fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book?is a very valuable addition to the pantheon of the Experience Economy."..B. Joseph Pin
出版日期Book 2008
關(guān)鍵詞Architecture; CEO; Corporate Communication; Direct Marketing; Event Management; Import; Marketing Strategy
版次1
doihttps://doi.org/10.1007/978-3-540-78713-6
isbn_softcover978-3-642-44287-2
isbn_ebook978-3-540-78713-6
copyrightSpringer-Verlag Berlin Heidelberg 2008
The information of publication is updating

書目名稱Experience-Based Communication影響因子(影響力)




書目名稱Experience-Based Communication影響因子(影響力)學科排名




書目名稱Experience-Based Communication網(wǎng)絡公開度




書目名稱Experience-Based Communication網(wǎng)絡公開度學科排名




書目名稱Experience-Based Communication被引頻次




書目名稱Experience-Based Communication被引頻次學科排名




書目名稱Experience-Based Communication年度引用




書目名稱Experience-Based Communication年度引用學科排名




書目名稱Experience-Based Communication讀者反饋




書目名稱Experience-Based Communication讀者反饋學科排名




單選投票, 共有 0 人參與投票
 

0票 0%

Perfect with Aesthetics

 

0票 0%

Better Implies Difficulty

 

0票 0%

Good and Satisfactory

 

0票 0%

Adverse Performance

 

0票 0%

Disdainful Garbage

您所在的用戶組沒有投票權(quán)限
沙發(fā)
發(fā)表于 2025-3-21 22:25:48 | 只看該作者
Norse mythology would have us believe that the gods Odin, Vilje and Ve created the world; that while the three of them were walking along a beach they agreed to create man. They found two pieces of driftwood — one of ash and one of elm, and decided to make these the building blocks for the firsthumans.
板凳
發(fā)表于 2025-3-22 02:12:12 | 只看該作者
地板
發(fā)表于 2025-3-22 07:40:36 | 只看該作者
5#
發(fā)表于 2025-3-22 10:14:48 | 只看該作者
6#
發(fā)表于 2025-3-22 15:56:19 | 只看該作者
978-3-642-44287-2Springer-Verlag Berlin Heidelberg 2008
7#
發(fā)表于 2025-3-22 21:07:40 | 只看該作者
Being Discharged Under Don’t Ask, Don’t Tellally the CEO and Communications Director informed us that the company had undergone a lengthy process in order to define a series of values that effectively described the firm. When asked what these were, the managers were able to remember only a few of them; they did, however, stress that humanity
8#
發(fā)表于 2025-3-22 22:34:29 | 只看該作者
https://doi.org/10.1057/9781137314680al when it comes to creating values in society. Companies have realized that they can no longer differentiate themselves through products and services alone. The market is full of identical products and services. To create value and secure their survival, companies must be more innovative. So we ask
9#
發(fā)表于 2025-3-23 02:57:44 | 只看該作者
Working Lives of Men Aged 60 and Older, more visible than everyone else in order to stay afloat at all..Gaining people’s attention can create awareness, recognition and visibility. But having done this you must find some way to make them remember you whenever the need arises. One of the basic elements in the creation of positive experien
10#
發(fā)表于 2025-3-23 09:21:39 | 只看該作者
California, Seattle, Miami (2),amatize them. The word . derives from the Greek verb . (“to act” or “to do”) and it refers to words and actions used to express a particular message..Traditional, non-marketing issues such as management, PR, architecture and design, etc. must support the messages you send, both internally and extern
 關(guān)于派博傳思  派博傳思旗下網(wǎng)站  友情鏈接
派博傳思介紹 公司地理位置 論文服務流程 影響因子官網(wǎng) 吾愛論文網(wǎng) 大講堂 北京大學 Oxford Uni. Harvard Uni.
發(fā)展歷史沿革 期刊點評 投稿經(jīng)驗總結(jié) SCIENCEGARD IMPACTFACTOR 派博系數(shù) 清華大學 Yale Uni. Stanford Uni.
QQ|Archiver|手機版|小黑屋| 派博傳思國際 ( 京公網(wǎng)安備110108008328) GMT+8, 2025-10-10 16:34
Copyright © 2001-2015 派博傳思   京公網(wǎng)安備110108008328 版權(quán)所有 All rights reserved
快速回復 返回頂部 返回列表
米泉市| 喀喇沁旗| 建瓯市| 钟祥市| 始兴县| 抚顺县| 老河口市| 阿拉善左旗| 广州市| 韶关市| 大渡口区| 中宁县| 扎囊县| 易门县| 卫辉市| 蚌埠市| 辽阳市| 且末县| 永福县| 鞍山市| 桐城市| 弥渡县| 通榆县| 古浪县| 义乌市| 江安县| 乌拉特后旗| 宾阳县| 尉犁县| 阿克苏市| 云梦县| 仪陇县| 鱼台县| 康马县| 黔江区| 焦作市| 涿鹿县| 新建县| 盘山县| 改则县| 运城市|