Titlebook: European Retail Research; 2011 | Volume 25 Iss Dirk Morschett,Thomas Foscht,Bernhard Swoboda Book 2011 Gabler Verlag | Springer Fachmedien

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書目名稱European Retail Research影響因子(影響力)




書目名稱European Retail Research影響因子(影響力)學科排名




書目名稱European Retail Research網(wǎng)絡公開度




書目名稱European Retail Research網(wǎng)絡公開度學科排名




書目名稱European Retail Research被引頻次




書目名稱European Retail Research被引頻次學科排名




書目名稱European Retail Research年度引用




書目名稱European Retail Research年度引用學科排名




書目名稱European Retail Research讀者反饋




書目名稱European Retail Research讀者反饋學科排名

咯咯笑

Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments,search scheme to present an application with a latent segment model (LSM) procedure for retail market segmentation and information criteria AIC3 and AICu for model selection, in order to uncover the segment structure underlying a dataset from retail chain customers.

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Book 2011review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

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978-3-8349-3093-4Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011

Psa617

European Retail Research978-3-8349-6235-5Series ISSN 1867-8785 Series E-ISSN 2364-589X

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https://doi.org/10.1007/978-3-8349-6235-5Einzelhandel; Fallstudie; Konsumentenverhalten; Management; Markenwert

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Kunihiko Kajitani,Seiichiro Wakabayashitargeting by means of a new conceptual model which combines the use of latent segment models with a mixed research scheme (merging qualitative and quantitative research methods). A particular retail market segmentation solution depends on both market segmentation base variables and a specific segmen