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Titlebook: European Retail Research; 2013, Volume 27, Iss Thomas Foscht,Dirk Morschett,Bernhard Swoboda Book 2015 Springer Fachmedien Wiesbaden 2015 A

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發(fā)表于 2025-3-21 16:39:32 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱European Retail Research
副標題2013, Volume 27, Iss
編輯Thomas Foscht,Dirk Morschett,Bernhard Swoboda
視頻videohttp://file.papertrans.cn/317/316912/316912.mp4
概述Includes supplementary material:
叢書名稱European Retail Research
圖書封面Titlebook: European Retail Research; 2013, Volume 27, Iss Thomas Foscht,Dirk Morschett,Bernhard Swoboda Book 2015 Springer Fachmedien Wiesbaden 2015 A
描述The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
出版日期Book 2015
關鍵詞Antecedents of Customer Behavioral Intentions; Online Grocery Shopping in Western Europe; Reciprocity
版次1
doihttps://doi.org/10.1007/978-3-658-07038-0
isbn_softcover978-3-658-07037-3
isbn_ebook978-3-658-07038-0Series ISSN 1867-8785 Series E-ISSN 2364-589X
issn_series 1867-8785
copyrightSpringer Fachmedien Wiesbaden 2015
The information of publication is updating

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,Reciprocity of a Retailer’s Corporate Image and Store Image: Moderating Roles of Evaluation Approacn the advantages of establishing relations among corporate, store and product brands across countries. To address this lack of information, this study examines the reciprocity of retailer’s corporate image and store image as well as the moderating roles of culture-specific and firm-specific factors.
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