Titlebook: Ethics in Marketing and Communications; Towards a Global Per Mary M. McKinley (Professor of Marketing and Susta Book 2012 Palgrave Macmilla

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書目名稱Ethics in Marketing and Communications影響因子(影響力)




書目名稱Ethics in Marketing and Communications影響因子(影響力)學(xué)科排名




書目名稱Ethics in Marketing and Communications網(wǎng)絡(luò)公開度




書目名稱Ethics in Marketing and Communications網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Ethics in Marketing and Communications被引頻次




書目名稱Ethics in Marketing and Communications被引頻次學(xué)科排名




書目名稱Ethics in Marketing and Communications年度引用




書目名稱Ethics in Marketing and Communications年度引用學(xué)科排名




書目名稱Ethics in Marketing and Communications讀者反饋




書目名稱Ethics in Marketing and Communications讀者反饋學(xué)科排名

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Confess

Parteien als Vertrauensobjekte,Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.

燈絲

https://doi.org/10.1007/978-3-658-23240-5Being an emerging economic power in the world, China is attracting more and more attention from companies wishing to conquer the market and achieve success there. One of the key success factors is to have a deep understanding of local customers in terms of their attitudes, values, perceptions and consumption patterns.

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影響深遠(yuǎn)

不規(guī)則的跳動(dòng)

Einsatz des Entwurfsobjekt-Datenmodells, companies are employing ethics and corporate social responsibility (CSR) strategies due to the existence of and the pressure from a variety of so called ‘drivers’ who may collectively be called ‘stakeholders’. Ethics and CSR policies are no longer the type of luxuries that only a select few organis