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Titlebook: Ethics in Marketing and Communications; Towards a Global Per Mary M. McKinley (Professor of Marketing and Susta Book 2012 Palgrave Macmilla

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發(fā)表于 2025-3-21 17:27:23 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Ethics in Marketing and Communications
副標(biāo)題Towards a Global Per
編輯Mary M. McKinley (Professor of Marketing and Susta
視頻videohttp://file.papertrans.cn/317/316059/316059.mp4
圖書封面Titlebook: Ethics in Marketing and Communications; Towards a Global Per Mary M. McKinley (Professor of Marketing and Susta Book 2012 Palgrave Macmilla
描述This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
出版日期Book 2012
關(guān)鍵詞Advertising; brand; communication; customer relationship management; ethics; marketing; relationship manag
版次1
doihttps://doi.org/10.1057/9780230367142
isbn_softcover978-1-349-34751-3
isbn_ebook978-0-230-36714-2
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2012
The information of publication is updating

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Parteien als Vertrauensobjekte,Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.
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https://doi.org/10.1007/978-3-658-23240-5Being an emerging economic power in the world, China is attracting more and more attention from companies wishing to conquer the market and achieve success there. One of the key success factors is to have a deep understanding of local customers in terms of their attitudes, values, perceptions and consumption patterns.
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Einsatz des Entwurfsobjekt-Datenmodells, companies are employing ethics and corporate social responsibility (CSR) strategies due to the existence of and the pressure from a variety of so called ‘drivers’ who may collectively be called ‘stakeholders’. Ethics and CSR policies are no longer the type of luxuries that only a select few organis
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