Titlebook: Ethics and Neuromarketing; Implications for Mar Andrew R. Thomas,Nicolae Alexandru Pop,Cristian Du Book 2017 Springer International Publish

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https://doi.org/10.1007/978-3-662-29208-2 sometimes converges with it, neuromarketing is not subject to a restrictive ethics. It is rather difficult to develop a proper and rigorous ethics both because of the fast pace of change and of the misunderstanding of the neuroscience potential in general and that of neuromarketing in particular. I

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, in Neuromarketing Ethics,ve as basis for the entire ethical discussion in the next section: neuromarketing as both a field of research and applications and neuromarketing ethics as research ethics and as ethics of brain research. The second section is dedicated to a quasi-comprehensive presentation of the ethical challenges

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Ethical and Legal Considerations in Research Subject and Data Protection,edict consumer behavior. Nowadays, consumers have more information than ever before. Consumer’s mind is uncontrollable. From marketing perspective, neuromarketing is becoming mainstream but can’t be done at the expense of privacy, neither consumer’s free will. Over the last decade, neuroethics arose

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