| 書目名稱 | Ethics and Biopower in Neuromarketing |
| 副標題 | A Framework for an E |
| 編輯 | Joshua Penrod |
| 視頻video | http://file.papertrans.cn/316/315982/315982.mp4 |
| 概述 | Offers a unique lens to the ethical, policy, and business issues connected to neuromarketing.Builds on previous neuromarketing research by introducing the ideas of Foucault related to biopower.Highlig |
| 圖書封面 |  |
| 描述 | .This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial and marketing contexts, has been fraught with controversy and ethical concerns. Technological advances have enhanced the ability to not only analyze but also predict (or even control) human behavior. .Using the work of Foucault on biopower, the author discusses the moral dimensions of data collection and observation of consumer behavior in neuromarketing as well as policy implications. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance. This book advances the scholarship on marketingethics and appeals to researchers of consumer psychology, business ethics, and public policy.. |
| 出版日期 | Book 2023 |
| 關鍵詞 | consumer neuroscience; neuroethics; Foucault; consumer behavior; neuromarketing; bioethics; ethics |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-18549-6 |
| isbn_ebook | 978-3-031-18549-6 |
| copyright | The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 |
|Archiver|手機版|小黑屋|
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