| 書(shū)目名稱(chēng) | Essays on congruence theory in marketing |
| 副標(biāo)題 | Special focus on dig |
| 編輯 | Robér Rollin |
| 視頻video | http://file.papertrans.cn/316/315348/315348.mp4 |
| 叢書(shū)名稱(chēng) | Handel und Internationales Marketing Retailing and International Marketing |
| 圖書(shū)封面 |  |
| 描述 | Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer‘s interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers‘ product evaluation, and purchase intention. |
| 出版日期 | Book 2022 |
| 關(guān)鍵詞 | Media; Marketing; Innovation; Consumer behavior; Digital Products |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-39364-9 |
| isbn_softcover | 978-3-658-39363-2 |
| isbn_ebook | 978-3-658-39364-9Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
|Archiver|手機(jī)版|小黑屋|
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