Titlebook: Entrepreneurship and Innovation; Theory, Practice and Tim Mazzarol,Sophie Reboud Textbook 2020Latest edition Springer Nature Singapore Pte

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https://doi.org/10.1057/9781137025012he reality is that many entrepreneurs and innovators are not totally focused on personal wealth creation. Money is just a necessary tool that can be used to purchase assets with which to develop new products or services and deliver value to customers.

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閃光東本

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Screening Opportunities and Assessing Markets,ction deployment (QFD), Kano analysis, CAGE modelling, customer archetyping, product concept development, and product-technology road mapping. The chapter also provides an overview of how this screening and market assessment process can be undertaken with reference to many of the concepts covered in Chaps. ., ., and ..

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Financing the Venture,e capital, this is only one of many options available to entrepreneurs, and it is not always the most appropriate or popular. Furthermore, as we will show, securing venture capital financing is quite difficult and most new ventures will not be eligible for such financing.

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Mobile STEM Learning Scenarios, venture, the plan is only a manifestation of the business case or model that underlies the venture. The chapter explores the nature of planning and strategy, business model design and offers both a theoretical and applied view of these areas.

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