| 書(shū)目名稱(chēng) | Entering Emerging Markets | | 副標(biāo)題 | Motorola‘s Blueprint | | 編輯 | Guenter Schoenborn | | 視頻video | http://file.papertrans.cn/312/311413/311413.mp4 | | 概述 | Includes supplementary material: | | 圖書(shū)封面 |  | | 描述 | At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola‘s early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola‘s working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging | | 出版日期 | Book 2006Latest edition | | 關(guān)鍵詞 | Business Strategies; Emerging Markets; Motorola; business; strategy | | 版次 | 2 | | doi | https://doi.org/10.1007/3-540-31746-5 | | isbn_softcover | 978-3-642-06858-4 | | isbn_ebook | 978-3-540-31746-3 | | copyright | Springer-Verlag Berlin Heidelberg 2006 |
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