Titlebook: Energy Branding; Harnessing Consumer Frierik Larsen Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 energy market.marketing

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Corroborate

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Green Energy Branding,es of energy. It is however important to acknowledge that an official definition of green energy or the claims of sustainability do not matter much if consumers are suspicious of the fact that energy companies are conducting green washing.

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,Green Electricity from a Consumer’s Perspective,n others. Participants in other countries perceived sources of energy that are often considered unsustainable to be green since it is the most efficient source of energy available. There are, however, several shared key factors that define consumer perception of green electricity in all five countries.