Titlebook: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces; Madhu Viswanathan,S. Gajendiran,R. Venkatesan Book 2008 Spring

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Risk, Risk Communication and Policymaking,d to cover pricing at the end as well. This provides the advantage of a fuller understanding of distribution and promotion costs. However, the current sequencing also has advantages in that the discussion of distribution and promotion can be used to revisit expenses and overall pricing issues.

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,Consumer and Entrepreneurial Literacy Program – Marketplace Literacy,troduced. As mentioned earlier, one task in particular is illustrative, and involves a number of pictures relevant to a value chain (say, a farmer growing fruits through wholesaler and retailer to a customer) along with a picture of money. Participants are asked to place the pictures on a chart with

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Implications for Business,s of the educational program for business, covering potential applications. We then derive implications inherent in our translation of generic business concepts to subsistence contexts. We then cover implications of our research for business. We conclude with a discussion of the challenges that subs

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Book 2008ble deeper understanding of marketplaces by leveraging the social skills that participants bring to the program and relating educational content back to their lived experiences. Such understanding can enable individuals to embark on a path to lifelong learning. A detailed explanation of the evolutio

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