Titlebook: Emotional Engineering, Vol.5; Shuichi Fukuda Book 2017 Springer International Publishing AG 2017 Brand experience.Customer experience.Emot

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Untersuchungsdesign und Methodik,mpetitive advantages. Existing brands already have certain products and services that generate a particular experience in customers’ minds. Every time customers interact with any of the brand’s contact points, they form an idea about this brand. This is how a brand experience is built. However, dist

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Musket

florid

Christine D. Tippett,Robert J. Anthonye, Colombia University. The art of “Collaborative Negotiation” is an effective method for conflict resolution and problem-solving. It can be used in conflicts to seek a Win-Win solution satisfying both parties to the conflicts. The first and most important step of the method is to determine the need

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Shuichi FukudaThe first book to address the topic in such depth.Includes detailed discussions of each topic covered.Provides readers with an opportunity to learn more about what is going on in fields other than the

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https://doi.org/10.1007/978-3-319-53195-3Brand experience; Customer experience; Emotional design; Branding; Additive Manufacturing; Product Develo

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Book 2017perience, happiness, cognitive science, neuroscience, additive manufacturing, universal design, branding, teamwork. Throughout the book, the emotions of the end users of engineering products are discussed, as well as the perspective of the expert..The book provides researchers, students, and practic

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Masaharu Maeda,Takayuki Maruoka,Hisao Maedapurpose, holistic sensing is necessary, but current sensor technology is application- or case-specific. But if we look back, there are examples which give hints for developing such holistic sensing. And to secure fast adaptability, we have to develop comprehensive engineering at the same time to fully utilize the information from holistic sensing.