| 書目名稱 | Emotional Banking | | 副標(biāo)題 | Fixing Culture, Leve | | 編輯 | Duena Blomstrom | | 視頻video | http://file.papertrans.cn/309/308667/308667.mp4 | | 概述 | Develops a unique concept (“Emotional Banking”) that speaks to the core of what is broken in banking today.Showcases a series of real-life examples of brands that have achieved success as case studies | | 圖書封面 |  | | 描述 | .Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery...This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank..Some of the questions this book tackles include:..·???????? Why don’t banks “care”?.·???????? How many banks will survive?.·???????? What is FinTech and why does it matter?.·???????? Can Banks become beloved brands and find their way to the consumer’s heart?.·???????? Why i | | 出版日期 | Book 2018 | | 關(guān)鍵詞 | Banking; Digital banking; FinTech; Financial technology; Branding; Emotional Banking | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-75653-0 | | isbn_softcover | 978-3-030-09288-7 | | isbn_ebook | 978-3-319-75653-0 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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