Titlebook: Emerging Trends and Innovation in Business and Finance; Rim El Khoury,Nohade Nasrallah Book 2023 The Editor(s) (if applicable) and The Aut

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Does Social Media Marketing Affect Marketing Performance auto lubricants companies in Amman, the capital city of Jordan. A convenient sample consisted of 384 customers were selected. IBM SPSS 24.0 have used to check the study hypotheses. The results found that social media has an impact on marketing performance (MP). Based on the study results a set of r

Gene408

Ebct207

Affectation

OGLE

OGLE

The Impact of Social Media Marketing on Mental Image of Electronic Stores Customers at Jordan consisted of customers of electronic stores in Jordan, which depends on social media in marketing their products. Structural equation modeling (PLS-SEM) was used to test hypotheses. The statistical analysis results found an effect of marketing via social media on mental image. According to the resu

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Traumatic-Grief

潰爛

The Impact of Emotional Intelligence on Marketing Performance commercial banks in Jordan. A convenience method was conducted to get the study data to follow the comprehensive survey method. Structural equation modelling (SEM) was applied to check the hypotheses of this study. It was found that there is a statistically significant effect for the emotional inte