| 書目名稱 | Elements of Multinational Strategy | | 編輯 | Keith Head | | 視頻video | http://file.papertrans.cn/308/307609/307609.mp4 | | 概述 | The author is a well known scholar from Sauder School of Business, Strategy and Business Economics Division, University of British Columbia. He holds the HSBC Professorship of Asian Commerce and has p | | 圖書封面 |  | | 描述 | This book on international business merges managerial decision-making in with the conceptual tools provided by international economics. It integrates the theoretical study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book first covers some basic material on exchange rates that is essential for understanding all types of international business transactions. It then focuses on trade, first analyzing the gains from trade and then enumerating the many costs of cross-border goods and service transactions and identifies four essential elements of a multinational strategy: factor advantages, trade costs, scale economies, and market sizes. In addition, the volume covers issues of central importance to firms that invest overseas: political risk, taxation, and expatriate assignment. | | 出版日期 | Textbook 2007 | | 關(guān)鍵詞 | Change; Corporate Strategy; Globalization; International Business; Managerial Decision Making; Multinatio | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-540-44766-5 | | isbn_softcover | 978-3-540-74438-2 | | isbn_ebook | 978-3-540-44766-5 | | copyright | Springer-Verlag Berlin Heidelberg 2007 |
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