Titlebook: Elections and Voters in Britain; David Denver,Christopher Carman,Robert Johns Textbook 2012Latest edition The Editor(s) (if applicable) an

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2947-0021 ss media are also considered. Fully revised, the text incorporates the latest research on elections and voting behaviour, and includes analysis of recent trends and developments – including how ‘new media‘ are affecting election campaigning. .978-0-230-24161-9978-0-230-36984-9Series ISSN 2947-0021 Series E-ISSN 2947-003X

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Sanjana Vijay Nemade,Kiran Jaywant Shindepaigning continued, of course and, as we shall see, has recently been taken much more seriously by the parties. For much of the latter half of the twentieth century, however, the parties’ efforts and the attention of the media were mainly focused on the centrally directed and managed national campai

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Biotic Stresses and Rootstock Selection,our is concerned. Explanations of how individuals come to make their choices have to be refined; the outcomes of particular elections require explanation. The simple passage of time — with associated social changes and changes in the parties themselves — means that well-established theories have to

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Alignment and Dealignment,more by generational shifts in the make-up of the electorate than by individual voters changing their attitudes or identities. Indeed, plenty of voters did not change across the two ‘eras’. Significant minorities of voters in the 1950s and 1960s felt no strong class or partisan attachment, while sig

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Party Image and Party Leaders,main two key reasons why these choices are not driven by policy. One reason has to do with limits on voters’ political awareness. Few have detailed knowledge about parties’ policies, let alone over multiple issues, and there are easier ways of choosing between parties than by accumulating such infor

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Campaigning and the Mass Media,paigning continued, of course and, as we shall see, has recently been taken much more seriously by the parties. For much of the latter half of the twentieth century, however, the parties’ efforts and the attention of the media were mainly focused on the centrally directed and managed national campai