| 書目名稱 | Effective Entrepreneurial Management |
| 副標題 | Strategy, Planning, |
| 編輯 | Robert D. Hisrich,Veland Ramadani |
| 視頻video | http://file.papertrans.cn/303/302756/302756.mp4 |
| 概述 | Provides state-of-the-art knowledge from entrepreneurship planning to corporate social responsibility.Includes case studies for each chapter and concept, ranging from financing approaches to family bu |
| 叢書名稱 | Springer Texts in Business and Economics |
| 圖書封面 |  |
| 描述 | .This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts..By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.. . |
| 出版日期 | Textbook 2017 |
| 關鍵詞 | Bootstrap Finance; Business Angels; Business Ethics; Business Plan; Case Studies; Corporate Social Respon |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-50467-4 |
| isbn_softcover | 978-3-319-84406-0 |
| isbn_ebook | 978-3-319-50467-4Series ISSN 2192-4333 Series E-ISSN 2192-4341 |
| issn_series | 2192-4333 |
| copyright | Springer Nature Switzerland AG 2017 |
|Archiver|手機版|小黑屋|
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