Titlebook: E-Shock; The electronic shopp Michael Kare-Silver Book 1998 Michael de Kare-Silver 1998 business.marketing.organization.strategy

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https://doi.org/10.1007/978-94-007-5653-3The ES test will demonstrate the potential for a product or service to be sold on-line. It will help identify likely levels of demand and market size. It can be repeated regularly to watch for trends and other changes in people’s readiness to buy electronically. It establishes a framework for determining right now whether and how best to respond.

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Edible Medicinal and Non Medicinal PlantsIf the ES Test shows that a retailer’s products or services have some potential to be purchased electronically then how can that retailer respond, what options are there?

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Edible Medicinal and Non Medicinal PlantsWhat will the store of the future actually look like? Before illustrating the ‘Best of both’ option referred to in Chapter 7, we should briefly examine some of the new retail technologies that are being developed and which enable the future store to take shape.

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Ten Strategic Options for Retailers,If the ES Test shows that a retailer’s products or services have some potential to be purchased electronically then how can that retailer respond, what options are there?

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