| 書目名稱 | E-Services |
| 副標(biāo)題 | Opportunities and Th |
| 編輯 | Heiner Evanschitzky,Gopalkrishnan R. Iyer |
| 視頻video | http://file.papertrans.cn/301/300168/300168.mp4 |
| 叢書名稱 | Applied Marketing Science / Angewandte Marketingforschung |
| 圖書封面 |  |
| 描述 | VII _______________________________________________________________________________________________________________________________ _______________________ Preface The book series, Applied Marketing Science - Angewandte Marketingforschung aims to bridge the gap between scientific rigor and practical relevance in the transfer of c- ting-edge theoretical and applied knowledge between scholars and practitioners. The series explores classic and contemporary theories and themes in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages as conceived, developed, and applied in the field of marketing. Some major themes pursued by books in this series include: The management of networks and value chains Networks between firms and customers Inter-organizational networks Consumer behavior Brand management Marketing channels Other themes will also be explored at the discretion of the series editors. Given its international focus, the series Applied Marketing Science – Angewandte Marketingforschung will include contributions in both German and English. For authors, Applied Marketing Science – Angewandte Marketingforschung off |
| 出版日期 | Book 2007 |
| 關(guān)鍵詞 | CRM; E-Commerce; E-Service; Electronic Market; Electronic Services; Marketing; Service Industry; e-services |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-8350-9614-1 |
| isbn_softcover | 978-3-8350-0801-4 |
| isbn_ebook | 978-3-8350-9614-1Series ISSN 2627-1982 Series E-ISSN 2627-2008 |
| issn_series | 2627-1982 |
| copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2007 |