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Titlebook: E-Commerce Strategy; Text and Cases Sanjay Mohapatra Textbook 2013 Springer Science+Business Media New York 2013 Digital Marketing.E-Commer

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發(fā)表于 2025-3-21 18:48:10 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱E-Commerce Strategy
副標(biāo)題Text and Cases
編輯Sanjay Mohapatra
視頻videohttp://file.papertrans.cn/301/300055/300055.mp4
概述Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems.Includes 10 case studies that illustrate e-commerce concep
叢書名稱Springer Texts in Business and Economics
圖書封面Titlebook: E-Commerce Strategy; Text and Cases Sanjay Mohapatra Textbook 2013 Springer Science+Business Media New York 2013 Digital Marketing.E-Commer
描述.??.E-Commerce Strategy: Text and Cases. provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. .E-Commerce Strategy: Text and Cases. is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall,?the useful guidelines provided should prove valuable to students and researchers in the fie
出版日期Textbook 2013
關(guān)鍵詞Digital Marketing; E-Commerce; Information Systems; M-Commerce; Multichannel Marketing; Web 2; 0
版次1
doihttps://doi.org/10.1007/978-1-4614-4142-7
isbn_softcover978-1-4899-7344-3
isbn_ebook978-1-4614-4142-7Series ISSN 2192-4333 Series E-ISSN 2192-4341
issn_series 2192-4333
copyrightSpringer Science+Business Media New York 2013
The information of publication is updating

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2192-4333 he field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall,?the useful guidelines provided should prove valuable to students and researchers in the fie978-1-4899-7344-3978-1-4614-4142-7Series ISSN 2192-4333 Series E-ISSN 2192-4341
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Technologies for E-commerceeach of these tiers to ‘talk’ to each other. These rules are ‘protocols’ that allow these talks to happen through certain processes. This protocol is called the hypertext transfer protocol. The Internet and application server form the basic infrastructure for the e-commerce system.
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Understanding E-Commercearketing and even buying and selling. Earlier consumers would consider going for window shopping; this was considered a recreation as well as a chance to meet with acquaintances. With virtual social networking available on mobiles, one of the most popular activities on the web is socializing and sho
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Web Page Hostinghould be presentable. Before starting to design the web page, please check the facts that need to be published. Also, cite sources when required so that a creditable document can be prepared. Considering the visitors or readers of the document, the web page needs to have information which can be eas
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E-commerce and Online Auctionslowly becoming the marketing options for new age firms. As the penetration of Internet is making inroads to every household as well as business house, online marketing becomes inevitable for millions of businesses worldwide. As the trend continues, more and more buyers have started using them. Coal
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