Titlebook: E-Business. Digital Empowerment for an Intelligent Future; 22nd Wuhan Internati Yiliu Tu,Maomao Chi Conference proceedings 2023 The Editor(

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defenses

Glass Formation and Characterization, collected and the model was verified by structural equation model. The conclusion shows that the six factors affect advertising attitude and product attitude through narrative transportation. Finally, according to the conclusion, the corresponding suggestions for the creation of short video are provided.

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https://doi.org/10.1007/978-3-319-25907-9to conduct regression and mediation analysis to test the hypothesis. This study identifies for the first time the emerging marketing approach of virtual KOLs and examines the differences in marketing effectiveness and mechanisms of action between real and virtual KOLs.

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bile648

How Story Plot Affect the Effect of Short Video Marketing, collected and the model was verified by structural equation model. The conclusion shows that the six factors affect advertising attitude and product attitude through narrative transportation. Finally, according to the conclusion, the corresponding suggestions for the creation of short video are provided.

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馬賽克

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Conference proceedings 2023hina, in May 2023. ..The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “D

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The Impact of Digital Finance on the Operating Performance of Commercial Banks: Promotion or Inhibisituation. This article uses crawler technology to construct digital finance indicators, and based on the financial data of 42 listed commercial banks from 2011 to 2021, uses the SYS-GMM model to study the impact effect, transmission mechanisms and heterogeneity of digital finance on the operating p