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Titlebook: Disruptions, Diversity, and Ethics in Marketing; First International Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar Conference proceed

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發(fā)表于 2025-3-21 16:07:18 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Disruptions, Diversity, and Ethics in Marketing
副標(biāo)題First International
編輯Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar
視頻videohttp://file.papertrans.cn/285/284795/284795.mp4
概述Examines new challenges related to disruptions, diversity, and ethics in marketing.Explores the relationship between art, diversity, and marketing.Explores contemporary marketing issues, trends, chall
叢書名稱Springer Proceedings in Business and Economics
圖書封面Titlebook: Disruptions, Diversity, and Ethics in Marketing; First International  Sergio Martínez-Puertas,Manuel Sánchez-Pérez,Eduar Conference proceed
描述.As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featuring papers presented at the first annual International Conference on Advanced Marketing Practice (ICOAMP) held in Almería, Spain in 2024, this open access book covers a broad range of topics focused analytics, measurements, and methodologies in marketing, health, medical and beauty decision-making; the impact of digital technologies on marketing management; marketing education; marketing oriented to operational data stores (ODS); non-profit marketing; marketing ethics (CSR) and social media, and digital marketing practices, among others. These topics are centered around three pivotal and interrelated themes: disruptions, diversity, and ethics, which are the cornerstones that drive our collective pursuit of understanding their impact on the world of marketing. It is imperative for modern businesses and marketers alike to grasp the intricacies of these factors and their implications. This book provides valuable contributions for marketing researchers and practitioners as well as ma
出版日期Conference proceedings‘‘‘‘‘‘‘‘ 2025
關(guān)鍵詞Consuming Technocultures; Open Access; Creativity, Diversity, and Inclusion; Marketing Practices and AI
版次1
doihttps://doi.org/10.1007/978-3-031-70488-8
isbn_softcover978-3-031-70490-1
isbn_ebook978-3-031-70488-8Series ISSN 2198-7246 Series E-ISSN 2198-7254
issn_series 2198-7246
copyrightThe Editor(s) (if applicable) and The Author(s) 2025
The information of publication is updating

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發(fā)表于 2025-3-21 22:04:11 | 只看該作者
Sergio Martínez-Puertas,Manuel Sánchez-Pérez,EduarExamines new challenges related to disruptions, diversity, and ethics in marketing.Explores the relationship between art, diversity, and marketing.Explores contemporary marketing issues, trends, chall
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Springer Proceedings in Business and Economicshttp://image.papertrans.cn/e/image/284795.jpg
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https://doi.org/10.1007/978-3-031-70488-8Consuming Technocultures; Open Access; Creativity, Diversity, and Inclusion; Marketing Practices and AI
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of 140 studies published in the top 47 marketing journals. Drawing on a comprehensive analysis, we explore various aspects of bibliometric review methodology, including sample size selection, database comprehensiveness, methodological complementariness, contributions to theory, and implications for
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ce of establishment location in hospitality and restaurant industries, the continued availability and depth of geospatial data continuously generated by the consumer and generating maps as visual elements. Assuming that strategies involving group-level customer customization are optimal, this paper
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by the United Nations, the role of Higher Education Institutions (HEI) has become a fundamental pillar for the academic training of future leaders to contribute to the architecture of a sustainable society. However, the academic literature focuses primarily on educational institutional analysis rat
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, the effectiveness of higher education institutions (HEI) in their pivotal role in educating and instructing the students who will occupy leadership, management, and marketing positions in the future has been questioned. The objective of this study is to examine the performance of sustainability te
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