Titlebook: Digital Product Management; Frameworks – Tools – Sascha Hoffmann Book 20241st edition The Editor(s) (if applicable) and The Author(s), unde

Entrancing

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tal products based on real user feedback. This article first explains the basic structure of A/B tests, before discussing the fundamentals of hypothesis formation and the statistics used in A/B tests. The article concludes with specific advice on how A/B tests can be optimally used in digital produc

Adulate

Throwaway: Joyce’s Heroic Inutilityent is always also a team sport, involving many different stakeholders and sometimes conflicting objectives. All too easily, the necessary communication and coordination between the product manager and his stakeholders can be pushed into the background, when concrete product decisions and acute prob

Coterminous

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ntensively with the expected product benefits—even before downloading or registering. The user experience (short UX) during product use has an increasingly significant influence on the decision for or against a product. Many companies have recognized this and invest specifically in a good user exper

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