| 書目名稱 | Dynamic Strategic Analysis | | 副標(biāo)題 | Demystifying simple | | 編輯 | Sebastian Raisch | | 視頻video | http://file.papertrans.cn/284/283772/283772.mp4 | | 概述 | Strategische Erfolgsfaktoren für internationale Medienunternehmen | | 圖書封面 |  | | 描述 | Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies‘ failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as | | 出版日期 | Book 2004 | | 關(guān)鍵詞 | Complexity; Corporate strategy; Dynamics; Media industry; Performance; Strategic analysis; development; str | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-322-81883-6 | | isbn_softcover | 978-3-8244-8249-8 | | isbn_ebook | 978-3-322-81883-6 | | copyright | Deutscher Universit?ts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004 |
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