Titlebook: Dynamic Models of Advertising Competition; Gary M. Erickson Book 2003Latest edition Springer Science+Business Media New York 2003 Advertis

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0923-6716 ry Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.978-1-4613-5360-7978-1-4615-1031-4Series ISSN 0923-6716 Series E-ISSN 2199-1057

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Edmund Brandt,Stefan Schalteggerariables are assumed to change across time according to the following relationships: . The objective of each competitor is to maximize discounted profit: . where ... = 1, 2, 3, is competitor .’s contribution per unit of sale.

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Analysis of a Vidale-Wolfe Triopoly,ariables are assumed to change across time according to the following relationships: . The objective of each competitor is to maximize discounted profit: . where ... = 1, 2, 3, is competitor .’s contribution per unit of sale.

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Gütermarktorientiertes Umweltmanagementmmon discount rate, .. and .. are unit contributions, .. and .. are advertising elasticities, .. and .. are advertising effectiveness parameters, . is a decay factor, and . is the maximum market size.

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